Ad Serving Technology: Understand the marketing revelation that commercialized the Internet Paperback – 4 Jan. 2014

I wish I had this book when I started learning. It covers pretty much everything you need to know if you work in/ with ad tech. Some updates may be required due to more recent industry changes, although most content is still relevant. Visuals are clear and simple, easy to understand. I highly recommend this book to anyone keen to get a broader picture of advertising ecosystem.

Good

I bought this book to improve my understanding of ad-serving technology, and have found it extremely informative, detailed, descriptive, and one that has vastly benefited my understanding of ad-serving, dynamic creative, and rich media. It now sits pride of place on my desk using it to leverage my own work and improve my overall marketing knowledge.

Great to have all this info in one place and i'd sure like to have coffee with this guy. However, how this book went to print I do not know. There are spelling mistakes/grammatical errors galore which makes for awkward reading. I personally felt that the book jumps around from topic to topic and I also felt like it was biased towards the advertiser (in fact I got the impression he doesn't rate publishers, even saying they use fraudulent activity to generate clicks, which is most definitely not true of all publishers!). Overall the content here is good but I just wish it was better written and organised - it does make me question overall accuracy. I also would not use his consultancy if this is the level of detail paid to his work. Rewrite and republish!

Good overall background to all ad serving

It was to be an essential book, but so full of grammatical errors.I'm not one for nit-picking on spelling mistakes. But the errors are sometimes so bad it is not clear what the writer is trying to say.After 1/3 of the book trying to guess what the meaning might have been, I just gave up.Pity, it could have become the essential training material for our industry