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S**A
Good thought provoking pieces.
Brings clarity to thinking. Create hypotheses to test. Encourages you to think and explore further. Enjoyable book in many ways.
J**G
Recommended reading for managers
Completed but not complicated
J**A
Needed for class
Insightful reading
R**S
"Where you innovate, how you innovate, and what you innovate are design problems." Tim Brown
This book is one of the most recent volumes in a series that anthologizes what the editors of the Harvard Business Review consider to be “must reads” in a given business subject area. In this instance, design thinking. Each of the selections is eminently deserving of inclusion.If all of the ten articles were purchased separately as reprints, the total cost would be about $70 and the practical (albeit potential) value of any one of them far exceeds that. Given the fact that Amazon US now sells this volume for only $17.75 that’s quite a bargain.The same is true of volumes in other series such as HBR Guide to…, Harvard Business Review on…, and Harvard Business Essentials. I also think there is great benefit derived from the convenience of having a variety of perspectives and insights readily available in a single volume, one that is potable.In all of the volumes in the HBR's 10 Must Read series that I have read thus far, the authors and their HBR editors make skillful use of several reader-friendly devices that include “Idea in Brief” and “Idea in Action” sections, checklists with and without bullet points, boxed mini-commentaries (some of which are “guest” contributions from other sources), and graphic charts and diagrams that consolidate especially valuable information. These and other devices facilitate, indeed accelerate frequent review of key material later.* * *Those who read HBR's 10 Must Reads On Design Thinking can develop the cutting-edge thinking needed to achieve a decisive competitive advantage.More specifically, they will learn the dos and don'ts with regard to HOW TOo Conceive of a fully developed marketplace, not simply a discreet producto Structure design thinking initiatives so that they create a natural flow from research to roll outo Select the right way to lead design thinkingo Use intervention design to reengage with users sooner with a series of iterative rapid-cycle prototypingo Become a design-driven innovation with catalytic leadershipo Identify and then respond effectively to customers' "jobs to be done"o Engineer reverse innovationso Use new strategies to increase and improve learning from failureo Benefit from what PepsiCo learned from turning design thinking into strategyo Create an organizational environment within which design thinking can thriveo Enable people throughout the workplace environment to develop or reclaim their creative confidenceo Adopt and then adapt appropriate best practices from design-driven powerhousesHere are three key points keep in mind. First, beware of "Whack-a-Mole" innovation. Be pro-proactive in finding out from your customers and other credible sources which unmet needs must be addressed. According to Tim Brown, "Rather than thinking to build, build to think." Also, I again agree with Brown: "Where you innovate, how you innovate, and what you innovate are design problems." However, ultimately, there are no design issues or customer issues; there are only business issues. The process to solve design problems should be guided and informed by design principles (i.e. thinking innovatively about innovation). Only then will business issues be fully addressed.Finally, whatever their size and nature may be, all organizations need innovative thinking at ALL levels and in ALL areas of the given enterprise. That is, people who are solution-driven when focusing on a problem's root causes rather than its symptoms. Peter Drucker nailed it: "There is surely nothing quite so useless as doing with great efficiency what should not be done at all."
C**F
Helpful read
Definitely helpful for getting to know more about Design Thinking. Some of the articles might not be super relatable but most of them are insightful
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