Green Swans: The Coming Boom in Regenerative Capitalism Hardcover – April 7, 2020

Everyone who thinks capitalism is perfect needs to realize there is a better economic system out there. This one is 100 x better. Must read for everyone!

While I disagree with Elkington's belief that Capitalism is broken (it is more like seriously dented), his book makes salient points regarding the need to fix the damaged vehicle, even revamp the inner systems.Elkington's writes with an easy style that makes it easy for everyday people to understand the issues and the steps to make a lasting change. A timely look at an outdated issue that requires change before crashing and burning.

Very entertaining and enlightening perspective on the shift beyond profit great for the next generation foundation for enlightened bottom line thinking and vision for business and society. Thank you John, - BBS

I really enjoyed the explanation of the thinking processes and qualities required from leaders and green swans (regenerative integrated exponential solutions) for them to proliferate soon.

Must Read!

I have to admit, when I put in for Goodreads giveaway on this book, I was a little fearful of potentially receiving a tomb that would be difficult to read, and even more difficult to digest. The topic, however, intrigued me. I'm so happy I took the chance . . . and even more grateful that I won the giveaway. This book is AMAZING!.The language is easy to follow, and no matter how complex the subject, the approach Mr Elkington takes allows the reader to fully understand the points and nuances of his call for us to "be grit in the corporate oyster." He masterfully sets up a concept, talks to the current way of thinking, and then identifies the needed way of thinking before following with examples that make the concept and logic easy to understand. For example, Mr Elkington frequently talks to change starting slowly, and then arriving with a bang of super-consequences. One such change is the introduction of plastics. Where plastics were once an answer to a problem, they now represent a problem of far reaching consequences. To make the point, he identifies the environmental impact of plastics polluting our oceans - a super wicked problem which cannot be simply answered and where answers each have further consequences.I'm particularly drawn to the potential implications for both business and Government in facing our current environment as well as the future. We need to look for the slow shifts and get on board early if we want to stay at the forefront of building a future proactively, vice living in a future not of our making.I can easily see this book used in education environments as well as board room material. If I didn't know who Mr Elkington was before, I am certainly a follower now!

I don’t like to give spoilers on the books that I read. I believe the blurb on the back is enough for you to decide if you will read the book or not. If you choose to read, enjoy!

The author is absorbed in bragging about all of the important people that he knows. Also, the ideas have nothing to do with Taleb's black swan. In fact, there are no concrete ideas in the whole thing. It can be summarized as, we need to do a lot of good things for the environment fast.

Livro muito bom pra quem tem interesse em ESG. Muito fácil de ler para todos os níveis.

Ever tried convincing a corporate elephant in India to dance to a greener tune?This book's your why-to guide.Elkington's mastery in dealing with these sometimes-blind-to-the-world behemoths is brilliantly evident. He takes you on a journey through the corporate jungle, identifying the 'Grey Swan' businesses that are about as flexible as a concrete yoga mat.His advice?Focus your energies on the 'Green Swans'—those rare creatures willing to transform for the planet's sake and working towards regeneration.It’s like choosing between teaching an elephant to pirouette or nurturing a swan to soar. Guess which one’s less likely to step on your toes?

Davvero interessante approfondire l'argomento e le dinamiche esponenziali dei cigni neri, grigi e verdi.Il libro aiuta a ragionare sui cambiamenti di paradigma e a coglierne i primi segnali, quindi infonde grande fiducia sull'esito della lotta contro il cambiamento climatico perché genera l'aspettativa positiva riguardo la presenza di uno o più cigni verdi tra le diverse nuove tecnologie.Purtroppo il quadro politico internazionale post covid non mi sembra vada nella direzione di una grande collaborazione sui temi climatici, e il G20 di questi giorni sta confermando il classico stallo e rinvio sul tema.La stella in meno è solo perché una riflessione così profonda sull'attualità, pubblicata pochi mesi prima del Covid risulta necessariamente priva di un avvenimento epocale essenziale per l'analisi.

綺麗な状態のものが届きました。ありがとうございました。

Um chamado importante para revisão do modus operandi da civilização ocidental.Mas haja boa vontade e esperança pra crer que os donos de negócios do mundo vão pensar assim tão fácil.