Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1-1/4 in), HT7123BG

I've used a variety of irons for the last thirty-plus years, and this is THE BEST iron I have every used. It's got great heat and a easy-to-use dial to select the amount of heat you need. I need over 400 degrees for my hair and, on my previous irons, it would take four or five minutes to heat up. Not this one. It goes from zero to 435 degrees in under a minute. Amazing. And it's so smooth, it just glides over my hair. There's never a snag. I get a sleek press that leaves my hair stick-straight. I'm so pleased with it, I'm ordering another one to have as my back-up. I might order two, just to make sure I'm never without one of these irons.

my CHI that I've had for YEARS finally died on me and I needed a replacement. At first I wasn't used to this and it took me a couple tries to curl but finally figured it out. It gets hot really quickly. I'm able to straighten and curl my hair. I love it!

I was desperate for a good straightener, something that would work well for my hair type. Something that wouldn’t break the bank. This straightener is amazing and works great! Good quality and easy to use. I recommend this if you want a straightener that is going to do the job without the high cost.

I love this not-so-flat iron! The curve on the outside helps to use it as a curler as well. I have short, fine hair and it does great. The only issue is that I sometimes turn the knob at the bottom that controls the temperature.

Straightens very well. I have 3C hair. Makes the hair shiny and smooth and soft. You don’t need extra passes either as long as you don’t try to do too much hair at one time.

Little back story I purchased the original GHD flat iron. After tax it was close to $200. A few days later I purchased this one after seeing that it really is highly rated out of so many reviews. I needed to give this one a try to hopefully save myself some money. I’m glad I gave this one a try because I am currently in the process of returning the GHD. I truly cannot justify paying $200 (almost) vs this $50 one. They truly are EXTREMELY similar in results (at least for my hair), both beep, both heat up super fast. I do think the GHD gets my hair a little more pin straight like I would prefer. It’s very lightweight and small (but straightens my hair so fast!) compared to this hot tools flat iron. I am sad to return it but the price is what’s getting me. It’s very cheap feeling because it is so lightweight. If it was $100 I probably could have justified keeping that one and returning this one because I really do love how straight it gets my hair, but again it’s waaayyyy too expensive. I would love to repurchase the GHD one again someday if this one doesn’t end up holding up as long. I’ve noticed this one does straighten my hair good by gives a lot of static kickback. Not sure why that is. The few times I did use the GHD I didn’t have any static to my hair at all. This hot tools one also can leave a crease in your hair if your not quick enough sliding the plate down. I didn’t get that at alll with the GHD so I will definitely have to learn to work quicker. Using the Kenra blow dry thermal heat protectant spray is chefs kiss along with either flat iron (hot tools/GHD). Esp if you spray a little on your hand and rub your hair after it helps with the static from this hot tools one and makes the hair so soft with either flat iron. If I ever find a really good deal/gently used priced GHD I will be extremely tempted to purchase it and put this hot tools one on the back burner. It’s worth $50. But you get what you pay for. It’s not perfect and there is better out there just sucks the better can feel/look cheaper but be way more expensive….giving it 4 stars because I’m 90% sold, my heart will miss the GHD 100%….Pro’s: affordable, long plates (1 1/4), beeps when ready, heats up very quickly, has multiple heat settings, has a locking clamp feature..Con’s: large/long flat iron (compared to GHD Orig.), heavier (than GHD Orig.), causing static in my hair, not as pin straight (compared to GHD Orig.) doesn’t give that great of curls coming from a flat iron…

I’ve used several flat irons over the years, but this one really stands out. I have thick, naturally wavy hair, and this straightener makes my hair look smooth, shiny, and frizz-free in just one or two passes.

love this flat iron, it feels very high quality for the price. i love the wide range of temperature settings makes my hair straight and shiny it works very well and the size is perfect